On vacation in Alaska? Need to find restaurant with a great atmosphere? Then Eagle River Alehouse is the perfect place for you. Open mic Wednesdays, Movie night Thursdays and Live Music Saturdays are among the many activities Eagle River Ale House has to offer. They are proud to announce that customers can now enjoy their alcoholic beverages on their new deck.
In addition, Eagle River Alehouse has just installed 5 WineStations… that’s 20 bottles of wine! This means that customers can dispense the wine they want, enjoy some live music while sitting on the deck enjoying the fresh Alaskan air. Sounds like a great and relaxing vacation!
For more information about upcoming events visit their website.
What is the average retail price per 750ml bottle?
$40
What is the average number of wine bottles purchased per retail transaction?
3
Your estimated wine bottle sales ===>
$150,000
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Section 2: Upselling
At retail stores where wine sampling is available, an average of 60% of customers participate in a tasting before purchasing. If offered, what percentage of your customers would take advantage of wine sampling before making a purchase?
60%
At retail stores where wine sampling is available, an average of 80% of customers upgrade their selection after sampling the higher priced wines. If offered, what percentage of your customers would upgrade their selection after sampling?
80%
The approximate number of monthly customers who may upgrade after sampling is ==>
600
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At retail stores where wine sampling is available, customers spend up to 40% more per bottle on average. What percentage increase do you believe your customers would spend when upgrading their wine selection? (Example: a customer plans to purchase a $15 bottle and leaves with a $21 bottle.)
20%
Section 3: Results
Based on the inputs you provided, the average retail price per 750ml bottle for customers who sampled and purchased increases to ==>
$48
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Increase per 750ml bottle is ==>
$8
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The approximate monthly increase in your sales based on your input is
$4,800
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Price of a 16-bottle WineStation system (including shipping, installation & training)
$31,000.00
$31,000.00
Based on the entered data, the ROI for your system in MONTHS is
6.46
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Napa Technology ROI Calculator for Restaurants (Staff-Service Model)
Question
Example
Your Value
Section 1: Cost Savings
How many days are you open monthly?
26
On average, how many glasses of wine do you serve daily?
45
What is the average price per glass of wine at your establishment?
$8
Approximate monthly “wine by the glass” revenue is ==>
$9,360.00
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Please, enter percentage of wine you estimate is over-poured, spoiled or lost due to theft (national estimates are 10%-15%)
20%
Your approximate wine-by-the-glass revenue loss is ==>
$1,872.00
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Section 2: Driving New Revenue Streams
With WineStation you can safely offer higher priced wines by the glass. Please, enter the average price per glass you would like to offer.
$20
In your most conservative estimate what percent of your customers do you believe will upgrade their selection and buy higher priced wines?
10%
The approximate additional revenue from the new higher priced wines is ==>
$1,404.00
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Section 3: Total Benefit of WineStation
Your estimated monthly impact with WineStation is ==>
—
Price of an 8-bottle WineStation system (including shipping, installation & training)
$17,900.00
Based on the entered data, the ROI for your system in MONTHS is
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Napa Technology BarAnywhere™ Common Area ROI Calculator (Hotels, Senior Living, Residential Communities etc.)
Question
Example
Your Value
How many rooms/units does your property have available?
300
What is the occupancy rate of your property?
80%
Number of guests/residents at any given time
240
—
What percent of your guests/residents would purchase a glass of wine or beer daily?
10%
Number of guests/residents who purchase a drink daily
24
—
Average number of drinks per guest/resident drinking?
2
How many days are you open monthly?
30
Estimated number of drinks per month
1440
—
What is the average price per drink?
$10
Approximate monthly revenue is
$14,400
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Cost of goods (%)
25%
Cost of product ($)
$3,600.00
—
Approximate monthly profit is
$10,800.00
—
Price of BarAnywhere™ (including shipping, installation & training)
$24,900.00
$24,900.00
Based on the entered data, the ROI for your system in MONTHS is
