When fans walk into TD Garden—home of the Boston Celtics and Bruins—they expect more than just the game. They expect an experience. With the opening of Provisions MRKT, Delaware North, which oversees the arena’s hospitality offerings, set out to strike the perfect balance between speed, convenience, and premium service. That’s where Napa Technology came in.
The Challenge: Premium Wine in a Grab-and-Go Setting
Grab-and-go options have quickly become the standard across arenas and entertainment venues. But there’s always been a challenge: how do you offer elevated, premium beverages like wine in a fast-paced environment without compromising quality?
As Eric Rivers, general manager for Delaware North Sportservice at TD Garden, explained:
“Wine is something that we do have a lot of requests for, but it’s not in any environment that allows guests to come up in a grab-and-go concessions environment. We thought this was a really good opportunity for that.”
The Solution: Napa Technology’s Self-Serve Wine Dispenser
Napa Technology designed a self-serve smart wine dispenser that showcases the bottles, delivers precise pours by the ounce, and maintains both freshness and presentation.
Debuted in November at Provisions MRKT, located on Level 5 for Boston Garden Society guests, the system brings both efficiency and a premium feel to the arena. Guests can enjoy a quick pour if they want to move fast—or linger with staff for a more interactive, personal touch.
Beyond Wine: Expanding the Experience
While the dispensers were initially designed with wine in mind, Delaware North quickly discovered another advantage: bourbon compatibility. Premium ticketholders now have access to both wine and spirits, expanding the variety of upscale offerings available in a grab-and-go format.
As Rivers shared:
“That capability is really going to let this fly off shelves, I think.”
Changing the Game for Concessions
The popularity of Napa Technology’s dispensers at TD Garden has even reshaped the restaurant offerings on that level. By combining speed with sophistication, the system delivers exactly what modern fans are asking for: memorable experiences that go beyond the scoreboard.
Or as Rivers put it:
“We’re constantly looking to add more experiences because that’s the demand. We want them to leave the Garden to remember the experience, not just who scored the game-winning goal.”
Looking Ahead
At Napa Technology, we’re proud to partner with leaders like Delaware North to reimagine what premium service looks like in today’s fast-moving venues. Whether it’s wine, bourbon, or beyond, our solutions are designed to deliver consistency, flexibility, and an elevated experience—all at the speed of modern hospitality.
Read the full article on Pollstar: Best New Technology: Napa Technology At Provisions MRKT, TD Garden
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