According to a recent study of wine retailers, most consumers are buying wine in the $10-$20 price range. But when given the opportunity to try before they buy, consumers will spend more. Napa Technology, developer of the WineStation Intelligent Preservation and...
One of the easiest ways to improve your restaurant’s profits is to have a robust wines by the glass program. Smart restaurateurs, faced with the growing population of savvy wine consumers, know that if given the opportunity, those guests will purchase a more expensive...
Napa Technology Survey Shows Retailers Adding Tasting to Aisles and Profits Napa Technology, developer of the WineStation Intelligent Preservation and Dispensing System, commissioned a survey of 40 top wine retailers nationwide on wine purchasing trends and best...
Expert Panel Defines Innovation and Creativity To Increase Wines By The Glass Revenue According to a recent survey by Napa Technology, more than 88 percent of industry experts acknowledge that consumers are demanding more interesting wine by the glass, and are willing...
Wine Retail Survey Results – At A Glance Napa Technology, developer of the WineStation Intelligent Preservation and Dispensing System, commissioned a survey of 40 top wine retailers nationwide on wine purchasing trends and best practices for increasing bottle sales....
The old saying “two’s company, three’s a crowd” doesn’t apply to the Outer Banks’ newest establishment. On Aug. 4, “Trio” held a soft opening at its new location in Kitty Hawk in the same strip center as Diamonds and Dunes on the U.S. 158 bypass. Trio is an extension...
What is the average retail price per 750ml bottle?
$40
What is the average number of wine bottles purchased per retail transaction?
3
Your estimated wine bottle sales ===>
$150,000
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Section 2: Upselling
At retail stores where wine sampling is available, an average of 60% of customers participate in a tasting before purchasing. If offered, what percentage of your customers would take advantage of wine sampling before making a purchase?
60%
At retail stores where wine sampling is available, an average of 80% of customers upgrade their selection after sampling the higher priced wines. If offered, what percentage of your customers would upgrade their selection after sampling?
80%
The approximate number of monthly customers who may upgrade after sampling is ==>
600
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At retail stores where wine sampling is available, customers spend up to 40% more per bottle on average. What percentage increase do you believe your customers would spend when upgrading their wine selection? (Example: a customer plans to purchase a $15 bottle and leaves with a $21 bottle.)
20%
Section 3: Results
Based on the inputs you provided, the average retail price per 750ml bottle for customers who sampled and purchased increases to ==>
$48
—
Increase per 750ml bottle is ==>
$8
—
The approximate monthly increase in your sales based on your input is
$4,800
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Price of a 16-bottle WineStation system (including shipping, installation & training)
$31,000.00
$31,000.00
Based on the entered data, the ROI for your system in MONTHS is
6.46
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Napa Technology WineStation® ROI Calculator for Wine Service Businesses (Restaurants, Wine Bars, Bars etc.)
Question
Example
Your Value
Section 1: Cost Savings
How many days are you open monthly?
26
On average, how many glasses of wine do you serve daily?
45
What is the average price per glass of wine at your establishment?
$8
Approximate monthly “wine by the glass” revenue is ==>
$9,360.00
—
Please, enter percentage of wine you estimate is over-poured, spoiled or lost due to theft (national estimates are 10%-15%)
20%
Your approximate wine-by-the-glass revenue loss is ==>
$1,872.00
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Section 2: Driving New Revenue Streams
With WineStation you can safely offer higher priced wines by the glass. Please, enter the average price per glass you would like to offer.
$20
In your most conservative estimate what percent of your customers do you believe will upgrade their selection and buy higher priced wines?
10%
The approximate additional revenue from the new higher priced wines is ==>
$1,404.00
—
Section 3: Total Benefit of WineStation
Your estimated monthly impact with WineStation is ==>
—
Price of an 8-bottle WineStation system (including shipping, installation & training)
$17,900.00
Based on the entered data, the ROI for your system in MONTHS is
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Napa Technology BarAnywhere™ Common Area ROI Calculator for Hotels
Question
Example
Your Value
How many rooms does your property have available?
300
What is the occupancy rate of your property?
80%
Number of guests at any given time
240
—
What percent of your guests would purchase a glass of wine or beer daily?
10%
Number of guests who purchase a drink daily
24
—
Average number of drinks per guest drinking?
2
How many days are you open monthly?
30
Estimated number of drinks per month
1440
—
What is the average price per drink?
$10
Approximate monthly revenue is
$14,400
—
Cost of goods (%)
25%
Cost of product ($)
$3,600.00
—
Approximate monthly profit is
$10,800.00
—
Price of BarAnywhere™ (including shipping, installation & training)
$25,700.00
$25,700.00
Based on the entered data, the ROI for your system in MONTHS is
