Wine Retail Survey Results – At A Glance Napa Technology, developer of the WineStation Intelligent Preservation and Dispensing System, commissioned a survey of 40 top wine retailers nationwide on wine purchasing trends and best practices for increasing bottle sales....
The old saying “two’s company, three’s a crowd” doesn’t apply to the Outer Banks’ newest establishment. On Aug. 4, “Trio” held a soft opening at its new location in Kitty Hawk in the same strip center as Diamonds and Dunes on the U.S. 158 bypass. Trio is an extension...
…gets its foot in the door of the Triangle’s vino scene When I was a kid and it was time for new school shoes, my mom would haul me and my brothers to Thom McAn in the mall. As we squirmed in the vinyl-covered chairs, a friendly salesman would measure our...
There are various automated gadgets on the market deisgne to dispense wines. Over the years, Asheville Wine Market owner Eberhard Heide has seen them, and mostly shrugged them off. “We had a four bottle unit (in the shop) and it gave us nothing but...
Supermarkets pull out all the stops to bolster sales. A sleek granite tasting bar, sumptuous leather seating, dramatic floor-to-ceiling walls of wine – it may sound like the latest New York or L.A. hotspot, but these upscale design elements are redefining the...
Pilot program at Allentown store could expand to two others in Keystone State. I was having lunch with a few friends at the Wegmans in Allentown several months ago when somebody jokingly said it would be good to have the meal with some wine. I guess the idea is on the...
Napa Technology Common Area Dispensing System on Investment Calculator (Retail)
Section 1: Current Sales
How many days are you open monthly
25
How many people do you serve daily
50
Approximate number of monthly visitors are ==>
1250
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What is the average retail price paid for each 750ml bottle your customer purchase
$40
What is the average # bottles (cases=12bottles) of wine, your customers purchase per retail transaction
3
Your approximate wine bottle sales are ===>
$150,000
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Section 2: Upselling
At retail stores where sampling is available on average 60% of customers take advantage of wine samplings (tasting) before making their wine purchase.
If offered, what % of your customer would take advantage of wine samplings (tasting) before making their wine purchase.
60%
At retail stores where sampling is available on average 80% of customers upgrade their purchase after sampling higher priced wines.
If offered what % of your customers do you believe would upgrade their wine purchase after sampling.
80%
The approximate number of monthly customers that may sample and upgrade there selection is ==>
600
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At retail stores where sampling is available on average customers spend up to 40% more on a bottle of wine.
How much more by % do you believe these customers would spend for their upgraded selection of wine.
(Example: Customer came in to purchase a $15 bottle leaves with a $21 selection)
20%
Section 3: Results
Based on the numbers you provided the average retail price paid for each 750ml bottle your customers who sampled and purchased is now raised to ==>
$48
—
This equals an increase of ==>
$8
—
The approximate monthly increase in your sales based on your input is
$4,800
—
Price of an 16 bottle Wine Dispensing System, Shipped and Installed
$31,000.00
$31,000.00
Based on your data, the ROI for your dispenser in MONTHS is
6.46
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Napa Technology Common Area Dispensing System on Investment Calculator
(Restaurant Staff Service)
Section 1: Cost Savings
How many days are you open monthly
26
Please enter the average number of glasses you serve daily
45
Please enter the average price per glass of your wines
$8
Approximate monthly Wine by the Glass Revenue is ==>
$9,360.00
—
Please enter percent of wine you estimate is over-poured, spoiled or lost due to theft
(National Estimates are 10% to 15%)
10%
Your approximate revenue lost in wine by the glass is ==>
$936.00
—
Section 2: Driving New Revenue Streams
With WineStation you can safely offer higher priced wines by the glass.
Please enter the average price per glass you would like to offer.
$20
In your most conservative estimates what percent of your customers do you believe
will upgrade their selection and buy higher priced wines.
10%
The approximate additional revenue from the new higher priced wines is ==>
$1,404.00
—
Section 3 RESULTS: Total Benefit of WineStation
The total monthly benefits to you is ==>
—
Price of an 8 bottle Wine Dispensing System, Shipped and Installed
$17,900.00
Based on your data, the ROI for your dispenser in MONTHS is
—
Napa Technology Common Area Dispensing System on Investment Calculator
(Hotel, Senior Living, Luxary Communities)
How many rooms does your hotel have available
300
What is you occupency rate in your hotel
80%
Number of Guest at any given time
240
—
What percent of your guest would purchase a glass of beer or wine daily
10%
Number of Guest who purchase a drink daily
24
—
Average number of drinks per guest drinking
2
How many days are you open monthly
30
Estimated number of drinks per month
1440
—
Please enter the average price per glass of your wines
$10
Approximate monthly Revenue
$14,400
—
Cost of Goods Percecnt
25%
Cost of Product
$3,600.00
—
Approximate monthly Net Income
$10,800.00
—
Price of Lobby Bar incl. Shipping / Install / Training
$24,900.00
$24,900.00
Based on your data, the ROI for your dispenser in MONTHS
